Head of Insight

London, England, United Kingdom · Proposition expand job description ↓


Who you are

We’re on the hunt for an experienced Head of Insight to join our Proposition team and help us create the best product & service for our ever-growing customer base. You’ll lead all Consumer & Customer Insights planning, helping Gousto become even more customer obsessed. You will be responsible for providing visionary leadership ensuring insight is at the heart of everything we do at Gousto, enabling us to step change the customer experience and become the UK’s most-loved way to eat dinner.

You’ll have a natural curiosity about what makes people tick, be adept at interpreting data and trends, whilst being highly articulate to explain these insights to people across the business. You’ll be a natural influencer, as comfortable presenting to our Board as your team.

You will have strong experience with primary & secondary quantitative, and qualitative research in the consumer products and technology sectors, ideally in both agency & client roles, developing insights and bringing the implications into strategic business planning.

The successful candidate will have the experience and confidence to work in a fast-paced, ambiguous and data-hungry environment – someone who thrives on the excitement of a growth company and can support this with sound insights and strategic implications.

You’ll need to demonstrate how you push for the best at all times and are passionate about creating success through understanding and championing the customer. You'll have excellent communication skills to make your points head, and the ability to build effective relationships with colleagues at all levels across the organisation to embed a customer-first approach.

What you’ll do

  • Lead consumer & customer insight strategy as well as the annual insights plan
  • Build a deep understanding of consumer needs and motivations and share this across the business
  • Develop strong relationships with key stakeholders across Innovation, Food, Marketing and Digital Product - working collaboratively to provide insights and to inspire strong adoption of these insights across the business
  • With your team, continually unearth new insights to lead the market and help develop the best possible proposition, brand and digital experience.
  • Support the development of concepts with our innovation team to deliver consumer centric innovation, optimised through consumer research and validation
  • Manage the insight budget, working proactively with direct reports and stakeholders to ensure the needs of the business will be met through a relevant insights plan
  • Leads by example and role models the Gousto Ownership Principles, mentor and coach direct reports, and the wider functional teams, motivating them to deliver best in class work that helps drives an improved customer experience


Your skills

  • An experienced team leader across Insights with the ability to inspire and engage direct reports to be the best they can be
  • Strong interpersonal skills and the ability to build cooperative, productive relationships with internal clients and vendors and influence at senior level inc C-suite & CEO
  • Expertise across consumer & customer research including innovation, brand, user experience and shopper/ growth with super-strength in at least 2 areas.
  • The ideal candidate should have a combination of in-house experience & agency practice, as well as working in a digital/ direct to customer business.
  • Experience of in-house research tools & methodologies (online sources, surveys, interviews etc.) and experience of managing agency relationships ensuring best business outcomes
  • Meticulous and detail-oriented with excellent verbal, written & presentations skills
  • Analytical, proactive and highly collaborative
  • 8+ years’ experience in insight roles, e.g.: market research, consumer planning


  • Holidays - 25 days of holiday (plus bank holidays) increasing by a day each year up to 30 days
  • Option to buy up to 5 additional days of annual leave
  • Discounted Gousto boxes - 40% staff discount on Gousto boxes and 25% for your family and friends
  • Coffee/ Tea, fruit and ice cream provided every single day to keep you fresh
  • Friday social - Wine, beer and soft-drinks
  • Help test new recipes at home
  • Gym Membership
  • Childcare vouchers
  • Cycle to work scheme
  • Quarterly team socials and mixed team events

About us

Gousto is the UK’s leading recipe box company delivering precise ingredients, delicious recipes and a dollop of adventure to thousands of homes across the UK.

As one of Europe’s fastest growing independent companies, you’ll be part of an exciting, expanding team and trailblazing company.

Food and tech are at the heart of what we do. Using industry-leading technology, we’ve connected hundreds of thousands of people to delicious food so far. By 2025 we’ll have delivered 400 million delicious meals to dinner tables across the country... and we’re only just getting started.

Join us and let’s dream big and deliver bigger.

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